Indie Pop Genre Research

Indie Pop:

Combines guitar pop with DIY ethic.
More melodic, Less abrasive style and relatively anxiety/dread free.
Quite calming.

Codes and Conventions of Indie Pop:

Known to be low budget.
Main settings: Studios, Cities, Parks and Woods. - creates mystery. 
Include a live performance from the artist, makes their career about their passion for music rather than success.
Performance is often partnered with a narrative to break up the music video.

Mes-en-scene:

Simple props, costume and makeup is linked to the scene.

Sound:

Dialogue is often used in music videos either in the beginning or the end to tell or conclude a story.

Camera:

Extreme close ups
Long shots, establishing shots are used to show the location of the music video 
Hand held shots- used to show a memory.

Editing:

Filters are used over the top of clips or the entire video.
Fast and slow cuts between shots reflect the pace of the music.

Representation:

Worry free.
Enjoy life vibe.
Do what you want.
Artist is represented as telling their own story.
Normal people - Audience can find themselves in the representation.