How media institutions use digital convergence across different platforms:
Media convergence lets audiences use one platform to consume various types of media texts.
Popular social media sites like Twitter and Facebook
are drivers of media convergence as they allow audiences to post links to a
variety of media texts that they want to share.
We increasingly consume media texts alone in our individual
private spaces; on a home computer, tablet, personal music player or
smartphone.
Although
we consume media texts in this personalised way, our responses to media content
can be shared socially via word of mouth, internet forums and social media.
Music videos can be
viewed on:
· Youtube
· MTV
· Vevo
· Vimeo
· Billboard
· Television
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