Andrew Goodwin's Theory

Andrew Goodwin’s theory states that there are 5 key aspects to a music video:

·       Thought through beat (seeing what the lyrics mean in your head)

·       Relationship between the song and visuals

·       Narrative and performance of the song

·       Technical aspect of a music video

·       Star Image, lots of camera shots making him/her the centre of attention.

From my research I found that Indie pop music videos always tend to follow these 5 aspects.

My song has slow and fast parts therefore I will include a mix of long and quick shots and slow and fast paced editing that is appropriate with the certain parts of the song. 

In my music video I will have a narrative as well as a live performance element due to a narrative being rather common in indie pop music videos, it is also compulsory to have a narrative paired with a live performance in my music video.

In my music video I will use “star image”. I will have the artists doing a live performance in my music video. 

The relations of visuals to the song will be illustrated this is where the meaning of the song is made clear through the video.

Media language will work together to create the correct meaning for my music video. The atmosphere tone and mood can be reflected through the use of colour, speed of editing and variety of transitions. Editing will follow the rhythm and tempo of the song cutting to the beat. The setting will be what the audience expect from this song this makes the video feel authentic and therefore believable.