Synergy

Synergy:

Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.

Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media. 

Synergy works when different elements within a media conglomerate promote linked products, each distinct element promotes the other.

James Arthur Website:

·       Merchandise
·       Hoodies
·       T-shirts 

·       Beanie

Bastilles Website:

·       Tank tops

·       T-shirts

·       Hats 

·       Belt bag 

·       Jumpers 

·       Hoodies 

·       Water bottle 

·       Poster 

·       CD for both albums 

·       Bomber jacket

Oh Wonders Website:

·       T-shirts 

·       CD for both albums 

·       Vinyl for both albums 

·       Jumpers 

·       Hats

·       Bags 

·       Journal 

·       Pins

·       Patch set

Anyone who buys the artists merchandise is automatically promoting their music as others will see people wearing this and may google who it is and then find their music. 

This is also another way that the artists are gaining money from their audience.