Emma Rigby A Level Media Studies Blog

Synergy

Synergy:

Synergy is when the interaction of two or more forces working together creates a greater effect than the sum of their individual efforts.

Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media.

Synergy works when different elements within a media conglomerate promote linked products, each distinct element promotes the other.

James Arthur Website:

·       Merchandise
·       Hoodies
·       T-shirts

· Beanie

Bastilles Website:

· Tank tops

· T-shirts

· Hats

· Belt bag

· Jumpers

· Hoodies

· Water bottle

· Poster

· CD for both albums

· Bomber jacket

Oh Wonders Website:

· T-shirts

· CD for both albums

· Vinyl for both albums

· Jumpers

· Hats

· Bags

· Journal

· Pins

· Patch set

Anyone who buys the artists merchandise is automatically promoting their music as others will see people wearing this and may google who it is and then find their music.

This is also another way that the artists are gaining money from their audience.

Website Analysis (Theories)

Semiotics is the study of signs and their meaning in society. A sign is anything that can convey meaning.

James Arthur Website:

Image of James Arthur (Background)- he is not smiling, creates opposition to the bright, happy colours used in the website.

Other images and text are covering the photo due to it being the background image the user cannot see the full photo clearly, creates mystery.

Bastille Website:

There are no images of bastille used in his website, for a first timer to his music this will create mystery to them as they would want to know the face behind the voice.

The Gif used as the background creates an indie vibe and represents the reckless and fun impression.

Oh Wonder Website:

The white background and simplicity of the website brings out the purity of their voices and talent. A simple website allows their talent to speak for itself. It really allows the audience to listen to the meaning of their songs.

The first thing the audience sees when they view the website is an image of their new album on vinyl, this emphasises the trendy aesthetic representations. As a viewer you can see that this band is quite independent and old school with producing their music.

Website Analysis 3

Oh Wonder Website

https://ohwondermusic.com/

Homepage:

Menu Bar:

Tour, Store, Music, Video, Blog, Newsletter, Contact

It does not direct you to a new page it scrolls the current page down to where it is, all the information is on one page.

Tour: This shows the current tour dates.

Music: There is a photo of their two albums with a hyperlink to “buy now” underneath, there is also a screenshot of the songs on the albums.

Video: This shows all of their music videos from youtube.

Blog: This directs you to a different page where it has photos of the artists from photoshoots or live performances.

Newsletter: This is a pop up page that has hyperlinks to all of their social networking and allows you to sign up to a newsletter to keep up to date on the band.

Contact: This shows their management email in order for people to get in contact with them.

Masthead: The band name

Background: White, there is an image of their recent album in vinyl

The main colours on their website are white and black. This matches more with their first album cover as their new one has a bit of blue in it, I can take from this that they are keeping their websites simple and minimal.

Right at the bottom written quite small is a hyperlink to the T’s and C’s, privacy, cookies and safe surf which the artist have to include in their website, this is why it is quite small and at the bottom as it is not the main feature of their website it is just a necessity.

The purpose behind this website is to promote the artists music and upcoming tours, it also acts as a way for their audience to get correct information from the artist themselves they know that any news they read from this website is 100% accurate.

Website Analysis 2

Bastille’s Website

https://www.bastillebastille.com/

Homepage:

Menu Bar:

Listen now, Store and live dates

Listen Now: Directs you to a new page where you can choose to listen to bastilles new single on multiple different music websites such as spotify, google play and apple music. This will also allow the user to find other songs by bastille to listen to.

Store: Directs the user to a new page where you can view or buy bastilles merchandise.

Live dates: Directs you to a new page where the user can view bastilles tour dates and buy tickets for the shows.

Masthead: The artists name

Above the masthead is hyperlinks to social networking accounts

Background: A moving image of a deflated balloon, it is in a video recording style. This is also the image on the single cover

Right at the bottom written quite small is a hyperlink to the T’s and C’s, privacy, cookies and Virgin emi which the artist has to include in their website, this is why it is quite small and at the bottom as it is not the main feature of their website it is just a necessity.

The main colours of the website are yellow, white and black. These are also the colours of the single cover. This is a clear characteristic when it comes to artists websites.

Website Analysis 1

1. James Arthur’s Website

https://www.jamesarthurofficial.com/

Homepage

Menu Bar:

Music, video, live, news, shop, newsletter

It does not direct you to a new page it scrolls the current page down to where it is, all the information is on one page.

Music: The artists new single is there with an image of the album cover.

Video: it has all the artists music videos

Live: this gives the user information on tour dates and whether tickets are still available.

News: this is showing recent news about the artist (good news) e.g. recent partnerships.

Shop: directs you to the artists merchandise website.

Newsletter: allows you to sign up for updates about the artist e.g. updates on new tour dates.

Background: Large Image of James Arthur

Masthead: Artists name

Hyperlink to social networking above the masthead

The colours of the website go with the new single cover. The single cover is red, white and grey. The background image of James Arthur consists of red, white and grey as well.